Taste the Thunder: Thums Up’s Brand Story of Survival and Success
Thums up is an Indian soft drink brand that was introduced in the country in the year 1977 by Ramesh Chauhan. Today, more than forty...
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The Story of Parle-G: The Biscuit That Brought India Together
Parle-G, manufactured by Parle Products, is one of the best-selling biscuit brands in the world. Parle Products Private Limited is an India-based food products company...
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The One That Has the World Glued to It For 60 Years Now: Fevicol Brand Story
“Pakde rehna, chodhna nahi hai.” This five words phrase is one of the most popular phrases known to Indians. It has become the slogan to...
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Dabur Brand Story: The Iconic Journey of a Trusted Indian Company
Dabur is one of the most popular and trusted brands of modern India. It was born in the year 1884, when Dr. S.K. Burman –...
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Boroline – The Story Behind this Successful Indian Brand
On the surface, Boroline is a simple over-the-counter, antiseptic cream sold in India – one of many such products currently available in the market. However,...
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Nirma: The Story of a Father Who Immortalized His Daughter through Detergent Brand
It all started with Karsanbhai Patel of Mehsana, Gujarat, and his daughter, Nirma. Nirma – An Origin Story After graduating college with a B.Sc. in...
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Building Manyavar – The Brand of Grit, Creativity, and Innovation
When Anushka Sharma and Virat Kohli tied the knot at the tail end of 2017, the nation rejoiced as one. After all, films and cricket...
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ID Fresh food: The Success Story of PC Musthafa from Rags to Riches
In this fast-growing world time is something people don’t have anymore. Nowadays most of the young people are staying outside of their home and don’t...
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Sugar Cosmetics: How Husband-Wife Duo Created a Cosmetic Brand for Indian Skin
Make up is a type of art form that people are obsessed with on a daily basis. This leads to creation of opportunity for the...
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BoAt Success Story: Reshaping Indian Consumer Electronics Market
There’s no doubt that music is the best way to boost the mood. Quite frankly listening to music even in public place or while travelling...
