PETA Lashes Amul India for Insensitive Tribute to Joaquin Phoenix

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Amul India Ads creates Controversy

PETA India has slammed Amul Ltd, the noted dairy firm of India for their insensitive creative featuring Joaquin Phoenix.

The Noted actor has won the Best Actor award in 92nd Oscar ceremony for his incredible role in The Joker Movie. His speech on climate change, animal rights, and gender inequality was itself gem.

“I think we’ve become very disconnected from the natural world. Many of us are guilty of an egocentric world view, and we believe that we’re the centre of the universe. We go into the natural world and we plunder it for its resources. We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakeable,” he said.

“Then, we take her milk that’s intended for her calf and we put it in our coffee and our cereal. We fear the idea of personal change, because we think we need to sacrifice something; to give something up. But human beings at our best are so creative and inventive, and we can create, develop and implement systems of change that are beneficial to all sentient beings and the environment,” he added.

Amul as usual came up with a creative that shows the Actor Joaquin Phoenix is feeded butter by the iconic Amul girl.

Here is their Tweet

In reply PETA India lashes out to Amul for their insensitive tweet.

They wrote

The joke’s on you @Amul_Coop

In his #Oscar speech, #JoaquinPhoenix spoke against dairy cruelty. Do the cows a favour and switch to making soya, almond, oat or other plant milk.

Not only PETA, Amul was slammed by many others in social media.

Some of the tweet read as

So, what is your point in this incident? Please reply us in comment section.


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Nirmalya Ghosh
Nirmalya has done his post graduate in business administration and now working as digital marketing executive in a US based firm. He loves to share the trending news and incidents with his readers. Follow him in Facebook or Twitter.