What Makes BTL Marketing Activities so Popular in India?
Advertising for small businesses can be difficult. Big companies invest a lot in advertising strategy. The key factor is spending a lot of money on...
Business
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Nykaa, India’s biggest cosmetic hub: Success Story
The global beauty industry is proliferating in the year 2020, the cosmetic market of India was valued at $1.3 billion and growing with a CAGR...
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Sugar Cosmetics: How Husband-Wife Duo Created a Cosmetic Brand for Indian Skin
Make up is a type of art form that people are obsessed with on a daily basis. This leads to creation of opportunity for the...
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ID Fresh food: The Success Story of PC Musthafa from Rags to Riches
In this fast-growing world time is something people don’t have anymore. Nowadays most of the young people are staying outside of their home and don’t...
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BoAt Success Story: Reshaping Indian Consumer Electronics Market
There’s no doubt that music is the best way to boost the mood. Quite frankly listening to music even in public place or while travelling...
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Lenskart Success Story: Market Unicorn Providing Vision to India
Anyone using glasses would definitely know about the hassle one has to go through for their ideal pair of specs. To pick a desirable spec...
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MBA Chai Wala: Prafull Billore, a failed MBA aspirant serving tea to pan India
In recent years MBA has been evolved as a go-to PG course for many graduates to secure a lucrative job, thousands of students prepare and...
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WOW! MOMO: Two Friends Turned Rs 30000 Investment Into Rs 1200 Crore Brand
WOW! MOMO India’s fastest growing fast-food chain started by two classmates back in Kolkata in 2008 with a mere investment of only RS 30000 is...
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7 Best Reasons to Choose Shared Office in Gurgaon
Shared office space is a relatively new concept in India which kicked off just around the time the Covid 19 pandemic stuck India and other...
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PVR INOX merger: What it brings to the industry and investors
INOX Leisure and PVR Ltd have announced their merger on March 27, Sunday just before the end of the financial year 2021. The combined venture...
