What Makes BTL Marketing Activities so Popular in India?
Advertising for small businesses can be difficult. Big companies invest a lot in advertising strategy. The key factor is spending a lot of money on...
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Nykaa, India’s biggest cosmetic hub: Success Story
The global beauty industry is proliferating in the year 2020, the cosmetic market of India was valued at $1.3 billion and growing with a CAGR...
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CRED Success Story: Business And Revenue Model
Earlier we used to follow the barter system to purchase anything, be it a service or a good, where we had to pay some values...
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Physics Wallah Success Story: How a college dropout Built a Unicorn
The growth of technologies has changed the education industry in India upside down due to the internet and affordable equipment. On top of that, the...
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Sugar Cosmetics: How Husband-Wife Duo Created a Cosmetic Brand for Indian Skin
Make up is a type of art form that people are obsessed with on a daily basis. This leads to creation of opportunity for the...
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ID Fresh food: The Success Story of PC Musthafa from Rags to Riches
In this fast-growing world time is something people don’t have anymore. Nowadays most of the young people are staying outside of their home and don’t...
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BoAt Success Story: Reshaping Indian Consumer Electronics Market
There’s no doubt that music is the best way to boost the mood. Quite frankly listening to music even in public place or while travelling...
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Lenskart Success Story: Market Unicorn Providing Vision to India
Anyone using glasses would definitely know about the hassle one has to go through for their ideal pair of specs. To pick a desirable spec...
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MBA Chai Wala: Prafull Billore, a failed MBA aspirant serving tea to pan India
In recent years MBA has been evolved as a go-to PG course for many graduates to secure a lucrative job, thousands of students prepare and...
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WOW! MOMO: Two Friends Turned Rs 30000 Investment Into Rs 1200 Crore Brand
WOW! MOMO India’s fastest growing fast-food chain started by two classmates back in Kolkata in 2008 with a mere investment of only RS 30000 is...
