Simple measures – High ROI: Branding by Shopping Bags


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25 shares, 65 points
Shopping bags

The main objective of a business is to build a loyal customer base. To do that, it is essential to imbibe the latest practices of brand awareness and marketing – and not just through print and ad. The increasingly innate measures in marketing gives plenty of opportunities for brands to actually make a mark on customer perceptions and create a simple market for themselves.

Not only this, along with product value creation, it is important for a brand to showcase their uniqueness and out of the box approach.

One of the biggest factors that many brands miss out on is the packaging of their products. In order to make a mark, a different and unique packaging needs to be incorporated. The bags that you offer your customers should strike a chord with them.

While many brands are still stuck with paper and plastic bags – courtesy the lack of feasible alternatives, the right option for brands to move their packaging allegiances seems to be apt.

On the front, Non-Woven bags offer a rather different market leverage to brands. The bags made from polypropylene, offer an environment-friendly alternative to the tree-pulp intensive paper bags and plastic bags.

Zedpack, as a manufacturer and retailer of non-woven bags looks to rehash the packaging industry by offering environment-friendly, custom bags for all sorts of products.

Not only this, Zedpack makes bags that are exactly in line with your brand’s identity making it a reasonable and smart packaging solution. a

Here are a few factors why you should level up your bagging and packaging game with Zedpack’s non-woven bags:

The perfect way to grab New customers

A great packaging or a product handed out in a classy non-woven bag makes a huge impact on the customer. Giving customers something that they can confidently carry makes them feel associated with the brand. This generates a sense of trust and comfort. Thus, if your first-time customers feel good about the bags that you hand out, it is likely that they will return to your brand.

A custom make smart bag is also bound to generate some interest in people who look at the band – making them curious about your products and services. Remember, it is all about establishing that first hook in the minds of your audience.

The right way to grab attention

With Zedpack, every bag stands out and lets your brand make a unique statement. A bag with your brand’s logo on it and the tagline that defines your vision, is enough to attract new eyeballs. Whenever your customers venture out with your bags in hand, you have multiple new potential customers looking at them.

Durability

The question as to how long do these bags last, often comes up. A very simple way of understanding their potential is comparing them with paper and plastic bags. While both of these varieties are known to tear down very easily and not bear heavy stuff, non-woven bags by Zedpack can easily carry heavy stuff and they last for a period of around 5 years – talk about brand resilience.

Economically sound

The initial cost of a non-woven bag is a little higher than its counterparts but the durability makes them a much wiser, cheaper choice. In addition to that, the collective ROI on non-woven bags is higher as these bags can be stored, re-used and re-purposed as per a brand’s need. Add to that the possibility of custom makes and styles, unlike the standard designs in plastic and paper makes, gives brands a more economical solution.

Customize and give them something to talk about

A bag that matches the identity of your products will certainly make a huge impact in your marketing campaigns. By getting the right shape, size, color and make with Zedpack’s non-woven bag catalog, your brand can get its message across – clear and precise.

There! The bags’ features and a chance to play big in your brand’s marketing make for a clever and a seemingly simple way to level up your brand game as well as increase your ROI on packaging.

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Nirmalya Ghosh
Nirmalya has done his post graduate in business administration and now working as digital marketing executive in a US based firm. He loves to share the trending news and incidents with his readers. Follow him in Facebook or Twitter.