25 Important Facts About TikTok To Promote Your Brand & Products

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TikTok Important Facts


TikTok is one of the most accessible social media platforms in the world. It is more popular for short form videos to make entertainment and gain more visibility. TikTok has a larger following aged between 16 to 24 years. 

If you own a business looking to promote your brand to huge audiences, TikTok is the perfect source to show your brand to larger audiences. Many business people turn on this platform to enhance their marketing strategies. 

Whether you are an individual or business owner, understanding TikTok is important to go viral on this app and quickly promote your videos to loyal followers. This article will show you the 25 most important facts about TikTok that will help you enrich your brand to a high level

Keep reading!

1. TikTok Is A Mixture Of Different Social Platforms

TikTok is not only a single platform, and it is considered a combination of other social media platforms. For example, TikTok is a bit like a mixture of the vine, Instagram stories, and the Chinese app Musical.ly. Because you can see multiple features on this app, such as, For You page, you can see captions and hashtags at the bottom of the screen, an inbuilt music library, and more. 

2. TikTok Pro Account 

For every social media platform, you can access business accounts to promote your brand and reach target customers. Also, the business account will help you to track the performance of your social media account. TikTok also uses this function called a pro account, which will help you to access your dashboard and see the overview, content, and followers analytics for your profile growth. 

3. Most Downloaded Application 

According to the data of sensor tower, TikTok was the second most downloaded app from the app store and Google play store. Within a short period, the app was more popular among teenagers and younger audiences. It beats other popular social media platforms like Facebook, Instagram, YouTube, Twitter, and more. TikTok is undoubtedly an amazing platform to promote your brand and gain more attention without spending money. 

4. Largest User Demographic

Already we know that TkTok is more and more popular among teenagers and Gen Z users. According to the data, 41% of TikTok users are aged between 16 to 24 years. If your target audience is based on these ages, TikTok is such a great platform to reach your brand to the exact customers.

5. TikTok Is Highly Active 

Compared to other social media platforms, many people use TikTok multiple times per day. On average, Twitter users open the app somewhere around 15 times per day. But, TikTok’s daily active user count was more than 38 to 55 times per. It is more beneficial for brands to promote their brand to larger customers and increase brand awareness. 

6. 55.6% Male Users

Regarding the database, 55.6% of TikTok users are male, and 44.4% of TikTok users are female. If your target customer is female users, TikTok is one of the best platforms to show your brand and products to male users. For example, if you promote men’s wearing clothes, you can easily capture male users’ attention through TikTok. 

7. TikTok is available In 150 Markets 

TikTok is more and more popular across the globe, and it is now available in 150+ markets in 75 languages. The most popular market in China has over 400 million active users. When you look at the Indian market, more than 20 million users are active on TkTok regularly. Also, the app has been downloaded over 190 million times that is increased for other countries’ downloads. 

8. Most Popular Platform For Entertainment

TikTok is one of the most popular platforms for making entertainment. According to the statistics of 2020, the most viewed content on TikTok was entertainment content like lip-syncing and dancing videos. Lip syncing video gained 443.3 billion hashtags views, and dancing videos gained 150.3 billion hashtags views.

9. TikTok – Highest Social Media Engagement 

For every social media platform, the engagement rate differs from the follower’s level. Like Instagram and YouTube, TikTok has incredibly gained more engagement than the other two networks. For instance, micro-influencers had a 17.96% engagement rate on TikTok, 3.86% of engagement on Instagram, and 1.63% engagement on YouTube. 

10. 1.1 Billion Active Users 

TikTok has grown in popularity, and the app hits 500 million active users per month. It is one of the traditional platforms in the digital marketing world. According to the research, wallaroo shows that TikTok has increased its user base to 1.1 billion within a short span.

11. 68% User Watched Someone Else Videos 

According to the statistics, 68% of TikTok users love to watch someone else’s videos on TikTok. TikTok offers a “For You” page for every user for access to other users’ videos. The “For You” page is the main feed of TikTok, and it has endless videos with all categories. 

12. TikTok – Fastest Growth 

TikTok’s rise is unrepresented because it is the best social network for every individual and business person who wants to promote their brand to a large number of customers. If you want to invite more followers to your TikTok profile, you have to promote well-established content with relevant hashtags. It will show your content in front of a wider audience and young adults. 

13. 16% Of Global Population Follows Influencers Account

An Influencer is someone who has increased credibility in a specific industry. They have the power to attract many users frequently and encourage their audience to make buying decisions. Influencers are more famous for all social media platforms as well as on TikTok. As of data, the top 50 TikTok influencers are followed by more than 16% of the global population. 

14. #Raindropchallenge Gained 1 Billion Views

Hashtag challenges are one of the most effective marketing strategies in the social media world. TikTok users encourage their followers to participate in challenges with specific hashtags. Many TikTok challenges have gained an effective impact, for example, the #RaindropChallenge is one of the best examples of hashtag challenges, and it has over 1 billion views on TikTok.

15. TikTok Users Spend 54 Minutes Per Day On The App

Users are the pillars of a specific social media success. Compared to other social networks, TikTok users spend 54 minutes per day on the app. However, U.S. android users spend 45 minutes on TikTok, 54 minutes on Instagram, 58 minutes on Facebook, and 49.5 minutes on Snapchat. 

16. TikTok’s In-App Purchase Increase Drastically

TikTok is also an excellent social media platform to sell your brand, product, and services to potential customers across the world. Between 2017 and 2018, TikTok’s emojis, gifts, and in-app purchases raised 275% per month. 

17. 1 Billion Video Views 

TikTok is a great social media platform for short form videos, and the average number of video views per post is more than 1 million per day. Content and community is a very big player to encourage the growth of your TikTok account in a short span of time. 

18. Time Management Feature 

TikTok offers a time management feature for its users to reduce their screen time. It was introduced in 2019 and encouraged users to put a time limit on their daily usage. According to the research, short-form videos usually attract users and increase their attention span. TikTok has completely short-form videos with attractive features. 

19. TikTok is Worth $140 Billion USD

TikTok has become one of the most popular and regularly used social media platforms in the internet world. However, it is also the place where teenagers and youngsters show their creative skills to global audiences. TikTok is a profitable platform for marketers to earn more revenue. As of 2021, TikTok’s revenue is worth 140 billion U.S. dollars. 

20. 111 Million Followers 

Followers are the pillars of social media profile engagement. According to the data, the top TikTok users have 111 million followers. For instance, the top user on TikTok is D’Amelio, and they have gained over 111 million followers and the second most popular user is Addison Rae, with 78 million followers. 

21. 55% Of TikTok Users Uploaded Their Own videos 

TikTok is all about watching and uploading different content. 55% of TikTok users love to upload their own videos on the app. Also, the majority of users simply watch other user’s content. 

22. 65.9 Million Monthly Users In U.S.

The majority of TikTok users are outside the United States, which is different from other social networks. However, Tiktok is banned in some countries like India, the research describes, 65.9 million active users come from the United States.

23. 35% Of User Participate In Hashtag Challenges 

User generated content is a type of creative content that can involve your audience to show their creative skills and directly interact with your brand. Hashtag challenge is the best example for user generated content to generate brand awareness and increase your followers count. 

24. 2.6 Billion Installations  

TikTok is the largest social media platform in the marketing world; it has been installed on both Android and iOs devices more than 2.6 billion times worldwide. Therefore, it is undoubtedly a great place to promote your brand to larger audiences and potential customers. 

25. 43% Of People Upload Duet Videos On TikTok 

Duet is an amazing video feature on TikTok, and it will appear in the side-by-side format. According to the research, 43% of TikTok users upload duet videos to engage their followers. Even many marketers also use this feature to directly interact with their audiences.


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Nirmalya Ghosh
Nirmalya has done his post graduate in business administration and now working as digital marketing executive in a US based firm. He loves to share the trending news and incidents with his readers. Follow him in Facebook or Twitter.