Logo design is not easy. If it were so, every company in the world would have a great logo. This is however not the case which brings us back to the point – logo design is a complex process. It’s not an odd job of merging together some colors, text, fonts and art to craft a design- it involves a lot more. Since a logo is representative of a brand identity, its design must align with the ethos and spirit of the company. Without proper planning and creativity, a good logo design is not possible.
Here are tips to design a perfect logo –
Keep it simple
First thing first – keep it simple! While designing the logo, the only mantra that works is keeping things simple. Don’t overdo the designing and rather prefer the minimalist approach with the focus on testing the design acumen and presentation sense rather than showing typography prowess. The logo should be such that it engages the audience easily; it should not be difficult to be identified. So, keep it as simple as possible and make it perhaps the most potent emblem of your company.
Go for a dynamic design
The second most important thing with logo is its being dynamic design. Which means, it should appeal to different audiences rather than catering to a niche or a specific group. The design should reflect the flexibility and adaptability of the brand together with showcasing its inclusive approach to the market. In a sense, a good logo is one that is not limited in approach and whose appeal cuts across spectrums and genres. And this kind of logo is only possible when you have got rid of any sense of rigidity and are open to experimentation and innovation.
Get a versatile design
What is common between all logo? Their versatile design. Yes, a good design is one that delivers sameness and uniformity no matter the medium of use. For example, if a design looks attractive on posters but not only hats, caps, mugs or other surfaces, then its reach would be limited. Similarly, it should have a color scheme that fits all mediums and modes equally.
Get a unique design
Unique design makes a logo great. It also makes the brand easily and uniquely identifiable or easily recognizable. But then, a ‘unique design is an easier said than done’ thing as it takes a lot of skills and expertise to go out of box and come up with something really unique. For you, the focus should be on going ‘out of the box’ yet not ditching the core and then trying to come with a relatable design.
Lace the design with a story
There has to a deeper meaning to the logo and its design. Which is only possible when a story is laced into the design. Your customers should understand the logo easily but at the same time, they should have something beyond their understanding as well. You can leverage product design software and get the best possible design for your logo.